Brand Story

Established in 1995, OnStar is a wholly owned subsidiary of General Motors.
In 1996, the GM operational president of North America officially introduced the OnStar for the first time in the Chicago Automobile Exhibition. And then within 11 months - in the fall of 1996, GM launched the first products and services to the market. The services were applied to the models of Cadillac DeVille, Seville and Eldorado manufactured in 1997.

With 11-year development of technology, base on the initial technology of digital crash signals, hands-free calling in-vehicles, on-demand diagnostic screening, context information cognition, non-interruption digital virtual reality, emergency services and turn-on-turn navigation, OnStar expanded more new technologies such as emergency response data utilization, e-mail monthly diagnosis, road choosing at crisis and multiple embedded languages. The R&D and application of multiple technologies enabled OnStar continuously get new patents. So far, the patents acquired by OnStar are more than 500 (one patent per day), among which 100 patents win awards.

OnStar system also established close cooperation relationship with various social institutes, organizations as well as government departments. OnStar has become a right-hand assistant for the government departments. For instance, OnStar helped the police solve vehicle stolen crime, cooperated with First Aid Center to handle emergencies.

Among the multiple services provided by OnStar, there is a service named “stolen vehicle location”, which means that once the vehicle is stolen, OnStar service advisor will assist the police quickly pinpoint the specific location of the stolen vehicle. This technology is able to help the police to identify criminals and substantially strengthen the security factors for the police, land transportation and citizens during capturing, therefore it is highly praised by American Public Security Department and the police.

When the two great hurricanes attacked North America in Sept. 2005, OnStar efficiently provided a great deal of help to the clients in this catastrophic to minimize and avoid many unnecessary loss.

Additionally, the auto failure diagnosis service of OnStar is also playing an important role in improving, promoting and popularizing of the remote telemetry technology.

 According to statistics, below are the service volume provided by OnStar per month (on the basis of rolling average in 3 months)

• 2,000 Automatic Crash Responses
• 10,000 emergency calls
• 6,000 Good Samaritan calls
• 500 Stolen Vehicle Assistance requests
• 53,000 remote door unlocks
• 27,000 roadside assistance requests
• 963,000 Turn-by-Turn Routes
• More than 3.4 million OnStar Vehicle Diagnostic monthly e-mails sent
• 48,000 GM Goodwrench remote diagnostics
• 27 million OnStar Hands-Free calling minutes purchased